🚀 Podcast Growth Study #4: State of Demand Gen by Chris Walker and Refine Labs 📈 👉 Choosing a category: they chose demand generation as a category just as it was rising in popularity back in 2019 👉 Redefining the category: not only did they choose a category, but they're redefining it through their own view of the space 👉 Early growth: relentless commenting an question answering on relevant Linkedin posts by Chris to pick up the first 100 listeners 👉 Being a really nice guy: Chris really cares 👉 Hosting skills: Chris is very good at talking/engaging an audience 👉 Partnerships:e.g. bringing on Dave Gerhardt to expose him to their audience and then also have Dave share/promote episodes 👉 Experimenting with format and topics: Q/A, solo and guests for episode formats and then B2B marketing versus company building for topics 👉 Give away best stuff: they don't hold back.. their best content is added into the pod 👉 No pitching: there is no pitch for Refine Labs, but it their work does come up organically in conversations organically 👉 Real community building: e.g. they know the names of their audience 👉 NOT spamming through their company social channels: examples linked below 👉 Posting clips with engaging written copy to personal Linkedin profile: examples linked below Hope this is useful to other B2B podcasters... drop a comment below if we should write this up into a long form blog post on the Fame blog 🤓 #b2bmarketing #podcast #b2b
Rosey Ulpino Sera Chris White check it out Hailey Laughlin
Thanks Tom Hunt ! One of the podcast i binge listened to this year. Great stuff. And one of the best category / strategic narrative implementations I've seen.
$3.4m ARR. $0 raised. I have no idea what I'm doing.
2y👉 Link to pod: https://podcasts.apple.com/us/podcast/state-of-demand-gen/id1511588213 👉 Company posts: https://www.linkedin.com/company/refine-labs/posts 👉 Personal Linkedin posts: https://www.linkedin.com/in/chris-walker-41597028/recent-activity/shares