One of the most highly underutilized strategies in B2B marketing: 💡 Defining your enemy Think: 👉 Salesforce: on premise software 👉 Drift: lead forms 👉 Refine Labs: gated ebooks and paid lead gen 👉 Fame: generic, heavily branded, watered down B2B content Who can you and your B2B customers rally against? #b2bmarketing
Love this Tom. What’s your point of view in the market.
I really like this! Will definitely have to think what ours is...
Entrepreneur | Founder ShoeAI: AI | Co-Founder novoMOF: CO2 Capture with Advanced materials (MOFs)
2yJuan Silva