Justin Rowe’s Post

LinkedIn Influencer Ads are here 🤩😎

Linkedin Influencer ads are here...and we've booked meetings from them already 🙌 😎 🔥 - Here is what you need to know. 1. What are Linkedin Influencer Ads? -Just like the sponsored posts from the company page..you can now sponsor posts from employees 🤯 2. How does it work? -Simply create a new campaign, select "engagement" as the objective, turn off audience expansions and LAN, and then go to ad new ads. -Click "browse existing content" and select "employee." -Start typing the name of the employee -Click their name when it appears -You'll then see all their eligible posts from the last 6 months -You can then click to submit a request to that employee for permission to use that post -The employee approves the request, and the ad then becomes visible in the "requested" tab and now shows "approved" vs "requested" now. -Select those approved ads and click "sponsor" in the bottom right -Launch campaign! 3. Why do we care? -I haven't said this since Linkedin rolled out single image interaction retargeting ability...BUT this is a GAME CHANGER. Here is why. 1. Humanize your brand 2. Personal posts that show your expertise and have social proof (lots of likes and comments) is such a powerful inbound generation machine. The issue? Creating personal brands and gaining visibility with personal posts with guaranteed distribution to target demographics was always impossible. But now you can do just that with influencer ads. Create and amplify posts from individuals in the org, target your ICP, AND, guarantee distribution to key targets. 3. Cross-pollinate paid and organic -People who get exposed to my personal Linkedin profile and content typically close at higher rates and spend more money on initial purchases with us. So If I can use my paid retargeting to funnel them into following my personal profile, our youtube channel, sign up for our newsletter etc...this is a massive win because we can build trust AND funnel prospects into lists/audiences we own and can nurture and provide value to FOREVER for FREE (pretty much) vs a finite paid ads funnel they'd eventually age out of. I'll do a video series and a longer article with stats soon on this so tap the 🛎️ on my profile to follow along. Ask any questions you have here as well! #linkedinads #entrepreneurship #marketing

Social media isn't just for the influencers and B2C marketers, it's for everyone! Werner Geyser gives us tips on how to build an effective B2B social media strategy because we deserve to live it up on social media too. The question then becomes: what platforms should our business be on? While It may seem smart to just go with the most trendy ones, like TikTok or Instagram, you have to do what works best for your business and the audience you're trying to reach. I know we all want to make trendy TikToks and reach a young audience, but that might not be the best idea for all of us! #B2B #Marketing #SocialMedia

Stumbled upon this powerful piece from Forbes Councils on how B2B marketing teams can get more out of their social media marketing efforts! Here's a quick summary: ⭐ Recognize your target market and diversify ⭐ Utilise short-form video content ⭐ Use account-based marketing ⭐ Use a wide variety of mediums ⭐ Embrace influencer collaborations ⭐ Check up on progress and assess outcomes Biggest takeaway– there's no finish line, so stay flexible and always be ready to innovate! #B2Bsocial #ForbesCouncils #SocialStrategy

Take a look at this great guide on building a winning B2B social media strategy, as shared by Kristin Russel:

Introduction In today's digital age, social media has become an integral part of our daily lives, offering tremendous opportunities for businesses to connect with their target audience and drive profitability. E-marketing, specifically social media marketing, has emerged as a powerful tool for businesses to enhance their brand presence, engage with customers, and boost sales. #contentmarketing #datadrivenmarketing #digitalmarketing #influencermarketing #microinfluencers #onlinemarketing #profitablesocialmediamarketing #socialcommerce #socialmediaadvertising #socialmediaanalytics #socialmediabranding #socialmediacampaigns #socialmediacommunity #socialmediaengagement #socialmediagrowth #socialmediamanagement #socialmediaoptimization #socialmediaROI #socialmediastrategies #socialmediatrends

Unlocking Real Estate Link Building Success: Proven Strategies for Maximum Impact In the dynamic world of digital marketing, link building stands out as a crucial component for boosting a website's visibility and authority. For real estate professionals looking to dominate the online sphere, mastering the art of link building can be a game-changer. Create High-Quality, Shareable Content: One of the cornerstones of successful link building is generating content that is not only valuable but also shareable. Craft informative and engaging articles, infographics, videos, and other multimedia content that resonate with your target audience. Leverage Local SEO Strategies: Real estate is inherently a local business, and optimizing your website for local search is key. Ensure your business is listed on local directories, and participate in community events. Building relationships with local businesses, schools, and organizations can result in valuable backlinks. Establish Relationships with Influencers: Influencer marketing extends beyond social media. Identify key influencers in the real estate industry, such as successful agents, property developers, or renowned bloggers. Utilize Real Estate Directories: List your business on reputable real estate directories. These directories not only provide valuable backlinks but also improve your website's visibility in search engine results. Ensure that your business information is accurate and consistent across all directories to strengthen your online presence. Harness the Power of Social Media: Social media platforms are a treasure trove for building relationships and acquiring links. Share your content on platforms like Facebook, Twitter, LinkedIn, and Instagram. Engage with your audience, participate in relevant groups and discussions, and promote your expertise. Guest Posting on Reputable Websites: Identify authoritative websites in the real estate niche and pitch guest post ideas. Writing informative and well-researched articles for these platforms not only positions you as an expert but also earns you valuable backlinks. Ensure that your guest posts provide genuine value to the audience and align with the host website's content standards. Conclusion: Achieving real estate link building success requires a strategic and multifaceted approach. By consistently creating high-quality content, optimizing for local search, building relationships with influencers, leveraging directories, harnessing social media, creating valuable resources, and guest posting on reputable websites, you'll pave the way for increased visibility, credibility, and success in the competitive real estate landscape. #SEOlinkbuilding #contentmarketing #brandawareness #organictraffic #digitalmarketing #linkbuilding #guestposting #backlinks #backlinkservices #backlinkbuilding #RealEstateLinkBuilding

🚀 How Social media boost my Business? Let get In! 📈 -Social media is an thriving marketplace for Businesses.. -Platforms like Facebook, Instagram, TikTok, and Pinterest have transformed into the modern marketplaces. -The benefits of selling on social media open your closed eyes.. How is this happen?? 1️⃣ Understand the Power of Social Media for Sales: Identify your target audience and tailor your content accordingly for platforms like Facebook, Instagram, Twitter, LinkedIn, or TikTok. 2️⃣ Choose the Right Social Media Platforms: Optimize your results by selecting platforms that best suit your business niche. 3️⃣ Craft an Engaging Social Media Profile: Your profile is your brand's identity. Create captivating visuals and share essential information. 4️⃣ Master Content Creation & Marketing: Share high-quality content, engage your audience, and use paid ads to boost visibility. 5️⃣ Leverage Influencer Marketing: Partner with relevant influencers to boost credibility. 6️⃣ Engage with Your Audience: Build relationships, respond to comments, and showcase testimonials. 7️⃣ Utilize Social Media Advertising: Design compelling ad campaigns and monitor performance. 8️⃣ Track and Analyze Your Performance: Use analytics tools to measure success and A/B testing to refine your strategies. 9️⃣ Build Trust & Credibility: Display testimonials and highlight awards or partnerships. 10️⃣ Implement Effective Call-to-Actions: Encourage immediate responses with compelling CTAs. 11️⃣ Use E-commerce Features: Make shopping seamless with in-app purchasing and secure payment options. 12️⃣ Handle Customer Queries & Feedback: Address inquiries professionally and swiftly. 13️⃣ Measure ROI & KPIs: Track engagement, conversions, and ROI to fine-tune your strategies. Selling is an 'Art' You can unlock its full potential to elevate your business to new heights. 📊📈 For the complete guide, follow this link: https://lnkd.in/dTc_6AXR #SocialMedia #Sales #BusinessGrowth #DigitalMarketing

Powerful piece from Forbes Councils on how B2Bs can get more out of their social media marketing efforts. Here's a quick summary: ⭐ Recognise your target market and diversify ⭐ Utilise short-form video content ⭐ Use account-based marketing ⭐ Use a wide variety of mediums ⭐ Embrace influencer collaborations ⭐ Check up on progress and assess outcomes Biggest takeaway– there's no finish line, so stay flexible and always be ready to innovate. #B2Bsocial #ForbesCouncils #SocialStrategy