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$3.4m ARR. $0 raised. I have no idea what I'm doing.

0-$1m ARR in 2.5 years, bootstrapped. Here are 7 learnings 👇 1️⃣ The role of the founder Your business is just a collection of deals. You have deals with suppliers, freelancers, employees and of course: customers. Your role is simply to ensure that every one of these groups of people is getting a good deal. Take employees for example…  👉 No one has ever been asked to work late 👉 We have private healthcare 👉 We are 100% remote 👉 We have minimal meetings 👉 All team members and freelancers receive a monthly, performance-based bonus The result? No employees have left in 2.5 years. It seems like the deal is good. 2️⃣ You will f*ck up We have f*cked up on multiple clients. These even ended up in legal proceedings. When you do enough volume, it will happen. You just need to learn how to improve so they happen less often. 3️⃣ The tennis court Once your initial demand problem is solved… you will then develop a delivery problem. Especially if you are a people business. You need to watch the scene from The Founder, where the McDonalds brothers are orchestrating their food delivery system on a tennis court dived up with chalk lines (link in comments 👇). This is the focus and obsession you need to build to solve your delivery problem. 4️⃣ On getting customers As soon as you get your first one… do everything you can to make them happy. Yep, even lose money. Don’t get greedy. You don’t deserve customers if you can’t make them happy. 5️⃣ On getting more customers Start with JUST two channels: 👉 Word of mouth and referrals driven by your work on Step 4️⃣ above 👉 One other that you as the founder are responsible for getting to work Then ONLY once both of these are working, you move on to the next channel, stacking them on top of each other over time. 6️⃣ Ruthlessly strip unnecessary costs Once you have something that is making customers happy: ruthlessly strip costs from anything that isn’t directly tied to what is making customers happy. Jeff Bezos gets this: Amazon is better AND cheaper. If you can be better AND cheaper than your competitors, you will grow much faster. We don’t pay for Slack, Trello, trade shows or anything else that doesn't directly increase client happiness. 7️⃣ Firing people can be kind It’s cute to believe in people that are struggling, keeping them on too long… but ultimately it isn’t good for them, you or the business. The faster you break up and help them find a new and better-suited role, the better off everyone will be. Hope this helps…

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Maria Hvorostovsky

Helping You HIRE the Right C-Suite Talent 🔥 | International Headhunter | Career Coach | 🧠 Anatomy of a Leader Podcast Host | ⚡️Founder & CEO, HVO Search | 🚀 hirewithmaria.com

1y

I like point 2 - failure is part of the process

Judy Warner

Electronics Engineering Podcast Host | Helping Engineers Thrive and Succeed | Engineering SME Wrangler | Technical Content Creation and Marketing

9mo

Tom Hunt I have been in business for just over a year, after working for others for 30+. The things you've said above definitely resonate with my journey so far. Thanks for sharing the hard-won wisdom and for a helpful sanity check for this bootstrapping newbie with a fledgling b2b podcast. Cheers!

Samyak Tripathi📊

ABM | Demand Generation | Paid Media

1y

Love this Tom Hunt!

Omprakash karuppanan

Account Based Marketing | Facing problems in your ABM Execution?DM me! | Host of "The ABM WAY" Podcast| ABM Expertise for Enterprise SAAS companies in the US

1y

This is great progress. Congrats to the team.

Mark Probert

Helping independent agency owners scale efficiently with a free online community, consultancy, M&A advisory and board level support.

1y

Love this Tom. So many truths in there, even if folk often don’t want to believe them (or deal with them). Great to see the growth…heres to the Pecha Kucha 👍

Neil Bhuiyan

I help SDRs to become HappySellers 🧑🚀 🚀 | SDR Coach | SDR Trainer | SDR Pod/Vidcast Host

1y

Inspirational and insightful, thanks, Tom Hunt!

Jakub Zajicek

Founder, PartnerOutreach.io

1y

Man, congratulations! And thanks a lot for sharing these learnings. Sometimes, people tend to share only the highlights, so thanks for keeping it real.

Alan Gleeson

CEO at Contento : The Only Headless CMS Focused 100% on Websites

1y
Tom Hunt

$3.4m ARR. $0 raised. I have no idea what I'm doing.

1y

As mentioned, here is the Tennis Court video from Point 3️⃣: https://www.youtube.com/watch?v=u00S-hCnmFY

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Ash Ali

Co-Founder Uhubs | Bestselling Author: 'The Unfair Advantage' | Making Your Sales Team Better

1y

Awesome work! From July 20k MRR onwards there seemed to be a step change - what happened?

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